Nespresso maintains a competitive advantage in the coffee business ecosystem by utilizing a model based on novelty and efficiency, which creates a lock-in effect for consumers through brand trust, awareness, and sunk costs.

Authors

• Person: Not available Organization: Springer
  Business ecosystems as a way to activate lock-in in business models

Sources

• Business ecosystems as a way to activate lock-in in business models link.springer.com Springer via serper

Referenced by nodes (4)

• lock-in concept
• efficiency concept
• sunk costs concept
• novelty concept