The authors hypothesize that brain wave peaks in commercial scenes correspond to the arousal of curiosity in the 'experiencer self' at the beginning of a scene, whereas picture sort memory peaks correspond to the 'remembered self' at the resolution of meaning at the end of a scene.

Authors

• Person: Charles Young Organization: Quirk's Marketing Research Review
  Can behavioral economics inform the ad research process? | Articles

Sources

• Can behavioral economics inform the ad research process? | Articles www.quirks.com Charles Young · Quirk's Marketing Research Review via serper

Referenced by nodes (1)

• remembered self concept