Colin Pye stated: "When it comes to making purchasing decisions that are not crucial or life-changing, such as choosing a type of a detergent or even a type of a car, those decisions will be made by System 1, which will match an intensity of emotion towards a certain brand with a willingness to buy. Sometimes System 1 will ask System 2 for a rational verification (like in the case of a car), but rational analysis will not commence without an emotional response being there in the first place."

Authors

• Person: Kirsten Lamb Organization: Zappi
  The psychology behind ads that make people buy | Zappi

Sources

• The psychology behind ads that make people buy | Zappi www.zappi.io Kirsten Lamb · Zappi via serper

Referenced by nodes (2)

• System 2 thinking concept
• System 1 concept