Ravi Dhar of Yale University states that many marketers resist changing their research methods because they have already invested significant time, money, and effort into existing processes and fear a complete shift in philosophy.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

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• Ravi Dhar entity