Marketers should develop and experimentally test hypotheses when applying behavioral economics phenomena to marketing activities like framing promotions, setting price expectations, setting defaults, priming goals, or choosing targets.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (1)

• behavioral economics concept