Loss aversion bias causes investors to experience the emotional impact of losing money more intensely than the satisfaction of achieving a similarly sized gain, often leading them to hold onto declining investments longer than rational economic decisions dictate.

Authors

• Person: Not available Organization: William & Mary Online
  5 Behavioral Biases That Can Impact Your Investing Decisions

Sources

• 5 Behavioral Biases That Can Impact Your Investing Decisions online.mason.wm.edu William & Mary Online via serper

Referenced by nodes (1)

• Loss aversion concept