Marques et al. (2025) report that advertisement preference is measured using Electrodermal Activity (EDA) and Facial Expression Analysis (FEA).

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• Galvanic Skin Response concept