The perception of a free Hershey's Kiss is more emotionally charged than a one-cent Hershey's Kiss due to System 1 processing, even when the monetary savings are identical.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (1)

• System 1 concept