Dan Ariely asserts that while focus groups were historically easier to obtain than real data regarding purchasing and behavior, reliance on inaccurate data is decreasing as access to real behavioral data improves.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• Dan Ariely entity