Winkielman, Berridge, Wilbarger (2005) found that unconscious affective reactions to masked happy versus angry faces influence consumption behavior and judgments of value.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• consumer behavior concept