Brand repetition in advertising functions effectively because the availability heuristic causes consumers to perceive frequently encountered brands as more familiar and trustworthy.

Authors

• Person: Sean Makin Organization: LinkedIn
  The Power of Behavioural Economics in Advertising - A Marketers ...

Sources

• The Power of Behavioural Economics in Advertising - A Marketers ... www.linkedin.com Sean Makin · LinkedIn via serper

Referenced by nodes (1)

• availability heuristic concept