The 10 cognitive biases most influential in marketing and consumer behavior are the Decoy Effect (Asymmetric Dominance), Contrast Effect, Paradox of Choice (Choice Overload), Reciprocity Bias, Authority Bias, Mere Exposure Effect, Zeigarnik Effect, Scarcity Effect, IKEA Effect, and the End-of-History Illusion.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (5)

• decoy effect concept
• mere exposure effect concept
• Scarcity Effect concept
• Zeigarnik Effect concept
• paradox of choice concept