The marketing psychology strategies to influence buyer decisions include: creating a funnel, indicating progress, breaking content into digestible tidbits, speaking to the audience’s self-perception, indicating mark-downs, showing the amount saved, keeping varieties and options to a minimum, limiting the number of items in the main navigation menu, having only one call-to-action (CTA) per landing page, removing navigation/social buttons/footers, having an organized testimonials page, adorning websites and ads with testimonials, highlighting endorsements from popular brands, including stamps of approval, using numbers to get more subscribers, offering exceptional customer service, providing free valuable information and education, offering free tools and trials, running display ads for brand awareness, using retargeting ads to increase click-through rates (CTR), sending the same message across all channels, having a brand style, promoting content, unifying the team to improve customer experience, and creating a positive feedback loop with customers.

Authors

• Person: Not available Organization: WordStream
  7 Easy Marketing Psychology Tactics that Work (+26 Examples)

Sources

• 7 Easy Marketing Psychology Tactics that Work (+26 Examples) www.wordstream.com WordStream via serper

Referenced by nodes (4)

• self-perception concept
• positive feedback loops concept
• endorsement concept
• customer testimonials concept