Behavioral experiments on impulse buying often manipulate independent variables such as website design components, product images, urgency indicators, and advertising stimuli, while measuring dependent variables like emotional excitement, decision speed, and unexpected purchasing behavior.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• impulse buying concept