The professionalization of A/B testing in marketing practice has led to the optimization of marketing processes, often without providing a psychographic explanation for the changed behavioral response of consumers.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• A/B testing concept