Qualitative research on impulse buying often focuses on young adults and digital natives, aiming to reveal emotional narratives, identity-related purchasing drives, and the influence of cultural or financial elements on consumer spontaneity in online environments.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• impulse buying concept