The availability heuristic is a cognitive bias where people use easily recallable information rather than actual data to calculate the probability of events, which leads people to believe that events like shark attacks and plane crashes are more common than they are in reality.

Authors

• Person: Angela Chen Organization: Berkeley Economic Review
  Applying Behavioral Economics to Marketing, Policy, and Beyond

Sources

• Applying Behavioral Economics to Marketing, Policy, and Beyond econreview.studentorg.berkeley.edu Angela Chen · Berkeley Economic Review via serper

Referenced by nodes (1)

• availability heuristic concept