The authors of the study 'Redefining Consumer Desires: A Qualitative Study on Marketing's...' interviewed eleven marketing executives between March and June 2024 to understand how marketing shapes consumer desires and constructs modern wants.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (1)

• marketing executives concept