Oliveira, Guerreiro, and Rita (2022) published 'Neuroscience research in consumer behavior: a review and future research agenda' in the International Journal of Consumer Studies, which reviews the state of neuroscience in consumer behavior research.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• consumer behavior concept