Tremblay, Worbe, and Hollerman (2009) identified the ventral striatum as a heterogeneous structure involved in reward processing, motivation, and decision-making.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• ventral striatum concept