The merger between French automaker Renault and Japanese automaker Nissan in the late 1990s succeeded due to proactive cross-cultural training and investment in communication strategies, despite differences between Renault's direct, results-driven style and Nissan's consensus-based approach.

Authors

• Person: Not available Organization: Globibo
  Navigating Cross-Cultural Communication in International Business

Sources

• Navigating Cross-Cultural Communication in International Business globibo.com Globibo via serper

Referenced by nodes (1)

• Renault entity