Biometric and neuroscience techniques in advertising research aim to identify indicators of unconscious System 1 thinking while a respondent views an ad.

Authors

• Person: Charles Young Organization: Quirk's Marketing Research Review
  Can behavioral economics inform the ad research process? | Articles

Sources

• Can behavioral economics inform the ad research process? | Articles www.quirks.com Charles Young · Quirk's Marketing Research Review via serper

Referenced by nodes (1)

• System 1 concept