Younger consumers are more susceptible to FOMO and psychological reactance than older consumers, often due to the influence of social proof.

Authors

• Person: Mindy Weinstein Organization: Market MindShift
  How Scarcity Marketing Uses Limited Availability to ...

Sources

• How Scarcity Marketing Uses Limited Availability to ... www.marketmindshift.com Mindy Weinstein · Market MindShift via serper

Referenced by nodes (1)

• FOMO concept