Researchers have replicated the mere exposure effect, originally observed by Robert Zajonc in 1968, in over 200 subsequent studies.

Authors

• Person: Kirsten Lamb Organization: Zappi
  The psychology behind ads that make people buy | Zappi

Sources

• The psychology behind ads that make people buy | Zappi www.zappi.io Kirsten Lamb · Zappi via serper

Referenced by nodes (1)

• mere exposure effect concept