The Theory of Planned Behavior, as proposed by Icek Ajzen in 1991, is a framework used to understand human behavior and decision-making processes.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• Theory of Planned Behavior concept