Advertisements that utilize emotions such as happiness, nostalgia, or fear can drive consumer action by creating specific emotional states in the viewer.

Authors

• Person: Sean Makin Organization: LinkedIn
  The Power of Behavioural Economics in Advertising - A Marketers ...

Sources

• The Power of Behavioural Economics in Advertising - A Marketers ... www.linkedin.com Sean Makin · LinkedIn via serper

Referenced by nodes (2)

• advertisements concept
• Emotions concept