System 2 is an energy-intensive process that attempts to conserve energy by doing as little work as possible, defaulting to System 1 when experiencing cognitive strain.

Authors

• Person: Charles Young Organization: Quirk's Marketing Research Review
  Can behavioral economics inform the ad research process? | Articles

Sources

• Can behavioral economics inform the ad research process? | Articles www.quirks.com Charles Young · Quirk's Marketing Research Review via serper

Referenced by nodes (2)

• System 2 thinking concept
• System 1 concept