Eye-tracking research indicates that shoppers look at bold logos 30% longer than other elements, which influences product placement strategies, such as positioning cereal box mascots to stare directly at the consumer, according to Wedel & Pieters (2008).

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (1)

• Eye-tracking concept