In the early 2000s, marketing research shifted focus toward real-time tracking of consumer behavior rather than intent, which Joel Rubinson identifies as the most important aspect of how nudging and behavioral economics are currently applied in marketing and advertising.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• Joel Rubinson entity