Heuristics are emotionally-based rules of thumb generated by System 1 processing that allow humans to make quick decisions to satisfy the need for rapid environmental evaluation and to avoid the cognitive stress of System 2 processing.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (2)

• System 2 thinking concept
• System 1 concept