Marketing researcher Robert Cialdini found that first impressions are critical to persuasion, as companies or individuals perceived as trustworthy and warm are more likely to gain audience trust.

Authors

• Person: Not available Organization: Psychology Today
  Consumer Behavior | Psychology Today

Sources

• Consumer Behavior | Psychology Today www.psychologytoday.com Psychology Today via serper

Referenced by nodes (2)

• Robert Cialdini entity
• persuasion concept