Richard Thaler's concept of 'mental accounting' describes how individuals categorize money into different mental buckets, causing them to treat money differently based on its source (e.g., a bonus versus a paycheck).

Authors

• Person: Not available Organization: Verified Investing
  Behavioral Economics: Everyday Biases That Shape Money Choices

Sources

• Behavioral Economics: Everyday Biases That Shape Money Choices verifiedinvesting.com Verified Investing via serper

Referenced by nodes (1)

• Richard H. Thaler entity