Many recent studies on impulse buying employ hybrid or mixed-method techniques, such as combining survey data with purchase records, browser history, or real-time tracking plugins to validate self-reported impulsivity against observed digital behavior.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• impulse buying concept