Effective advertising influences the unconscious mind, which is a deeper level of the psyche existing outside of conscious awareness that holds emotions, beliefs, and memories, and shapes surface thoughts and behaviors.

Authors

• Person: Kirsten Lamb Organization: Zappi
  The psychology behind ads that make people buy | Zappi

Sources

• The psychology behind ads that make people buy | Zappi www.zappi.io Kirsten Lamb · Zappi via serper

Referenced by nodes (1)

• unconscious mind concept