Unforeseen price cuts, such as discounts and flash sales, can lure buyers into making impulsive purchases.

Authors

• Person: Not available Organization: UniAthena
  The Psychology of Scarcity: How FOMO Shapes Buying Behaviour

Sources

• The Psychology of Scarcity: How FOMO Shapes Buying Behaviour uniathena.com UniAthena via serper

Referenced by nodes (2)

• flash sales concept
• impulse buying concept