Mental accounting bias is defined as the tendency for individuals to categorize and track financial activities by dividing money into specific purposes, which can effectively result in a lack of adequate diversification.

Authors

• Person: Daria Azhyshcheva, Vi Dinh, Aanya Gothal, Abhinav Sisodiya Organization: World Scholars Review
  Biases in Behavioral Finance - World Scholars Review

Sources

• Biases in Behavioral Finance - World Scholars Review www.worldscholarsreview.org Daria Azhyshcheva, Vi Dinh, Aanya Gothal, Abhinav Sisodiya · World Scholars Review via serper

Referenced by nodes (1)

• diversification concept