The market research process includes three technical categories: interviewing techniques (focus groups, one-to-one interviews, and intercept surveys), questionnaire design (rating scales, open-ended survey questions, and red herrings), and analysis (measuring both quantitative numerical data and qualitative human experience).

Authors

• Person: Not available Organization: Drive Research
  7 Psychological Strategies to Influence Consumer Spending

Sources

• 7 Psychological Strategies to Influence Consumer Spending www.driveresearch.com Drive Research via serper

Referenced by nodes (1)

• focus groups concept