Hang-Yee Chan, Maarten A.S. Boksem, Vinod Venkatraman, Roeland C. Dietvorst, Christin Scholz, Khoi Vo, Emily B. Falk, and Ale Smidts argue that as the understanding of neural processes in advertising deepens, it is increasingly important to consider the ethical implications of creating highly optimized and emotionally engaging content in the current hyperconnected media landscape.

Authors

• Person: Not available Organization: American Marketing Association
  Inside the Consumer Brain: How Neuroscience Can Predict Ad ...

Sources

• Inside the Consumer Brain: How Neuroscience Can Predict Ad ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• ethical considerations concept