In a Hershey's Kiss experiment described in his book 'Predictably Irrational', Dan Ariely and researchers found that when Lindt Truffles were 26 cents and Hershey's Kisses were 1 cent, equal numbers of people bought each. When the price of each was dropped by 1 cent, 90% of people chose the free Hershey's Kiss, demonstrating what Ariely calls the 'power of free'.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

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• Dan Ariely entity