Daniel Kahneman distinguishes between two selves: the 'experiencer self,' which lives in the moment, and the 'remembered self,' which composes stories out of significant events for future decision-making.

Authors

• Person: Charles Young Organization: Quirk's Marketing Research Review
  Can behavioral economics inform the ad research process? | Articles

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• Can behavioral economics inform the ad research process? | Articles www.quirks.com Charles Young · Quirk's Marketing Research Review via serper

Referenced by nodes (1)

• remembered self concept