Emotional appeal in advertising influences consumer decision-making more heavily than logic, such as when car commercials emphasize themes of safety and happiness to increase the likelihood of a purchase.

Authors

• Person: Not available Organization: MoneyWellth
  10 Psychological Tactics Businesses Use to Influence Your Buying ...

Sources

• 10 Psychological Tactics Businesses Use to Influence Your Buying ... www.moneywellth.com MoneyWellth via serper

Referenced by nodes (2)

• advertising concept
• emotional appeal concept