Some sustainable business model (SBM) archetypes, such as 'Maximize material and energy efficiency' proposed by Bocken et al. (2014), should be viewed critically because they describe operational efficiencies that all firms aim for, rather than unique ways of doing business, potentially leading to 'seemingly sustainable' business models.

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  Does the combination of sustainable business model patterns lead ...

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• Sustainable Business Model (SBM) archetypes concept