Purchasing unnecessary products during a sale because the reduced price creates a feeling of making money is a consequence of a cognitive bias in behavioral finance.

Authors

• Person: Not available Organization: EDC Paris Business School
  Behavioral finance: the impact of cognitive biases | EDC Paris ...

Sources

• Behavioral finance: the impact of cognitive biases | EDC Paris ... www.edcparis.edu EDC Paris Business School via serper

Referenced by nodes (2)

• cognitive bias concept
• behavioral finance concept