Ernest Dichter advised a lighter manufacturer to address unconscious motives in the product’s advertising campaign, which subsequently resulted in increased sales for the manufacturer.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• Ernest Dichter entity