Gröppel-Klein (2022) wrote about the history of consumer behavior research in marketing and business administration in a chapter titled 'Geschichte der BWL – Die Konsumentenverhaltensforschung in Marketing und Betriebswirtschaftslehre' published in 'Ideengeschichte der BWL II'.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• consumer behavior research concept