President Barack Obama's email campaign successfully reduced unsubscribe numbers by making the unsubscribe button smaller in both font size and character count.

Authors

• Person: Not available Organization: FE International
  Marketing Psychology: 10 Strategies to Influence Consumers in 2021

Sources

• Marketing Psychology: 10 Strategies to Influence Consumers in 2021 www.feinternational.com FE International via serper

Referenced by nodes (1)

• Barack Obama entity