Decisions involving multiple options with varying features, such as consumer goods differing in price and quality, are sensitive to the context created by the choice set, a phenomenon supported by research from Tversky (1972), Huber, Payne, and Puto (1982), and Simonson (1989).

Authors

• Person: Beatty A, Moffitt R, Buttenheim A Organization: National Academies Press
  Development of Behavioral Economics - NCBI - NIH

Sources

• Development of Behavioral Economics - NCBI - NIH www.ncbi.nlm.nih.gov Beatty A, Moffitt R, Buttenheim A · National Academies Press via serper

Referenced by nodes (1)

• consumer goods concept