Daniel Kahneman defines 'System 1' thinking as fast, automatic, and often unconscious, while 'System 2' thinking is slow, arduous, and controlled.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (2)

• System 2 thinking concept
• System 1 concept