The book 'Consumer Behaviour: Applications in Marketing' by East, Singh, Wright, and Vanhuele covers various aspects of consumer behavior in marketing contexts, published in 2016.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• consumer behavior concept