The 'availability heuristic' is a mental shortcut where individuals are more likely to recall and trust information that comes to mind quickly, which explains why brand repetition in advertising increases consumer familiarity and trust.

Authors

• Person: Sean Makin Organization: LinkedIn
  The Power of Behavioural Economics in Advertising - A Marketers ...

Sources

• The Power of Behavioural Economics in Advertising - A Marketers ... www.linkedin.com Sean Makin · LinkedIn via serper

Referenced by nodes (1)

• availability heuristic concept